We are looking for Regional Marketing Specialist who specializes in operation of Food Franchises in our neighbor country such as Myanmar, Laos and Cambodia. For more information please see the below detail:
Position: Regional Marketing Specialist
Industry type: varies industry type within the groups
Job Type: Permanent
Location: Wattana, Bangkok
Salary Range: 80K – 100K (up to experience)
Reporting to: Vice President
Benefit: Five-day work week, Travel Allowance, Life Insurance, Medical insurance, Performance bonus and etc.
Responsibilities:
- Marketing Strategy
- Develop yearly marketing & communication plan for Myanmar and Laos in conjunction with the local marketing teams and within agreed budget
- Carry out on-going market intelligence survey in relevant field of activity / industry
- Follow up and conduct surveys on competitors advertising and keep record of their promotional activities
- Coordinate relationship with marketing teams from Asia-based franchisors
- Marketing Initiatives
- Coach local teams in understanding and rolling-out of marketing strategy
- Support local teams in developing the relevant marketing initiatives to support sales and brand awareness
- Ensure promotional campaigns are being correctly implemented in country
- Develop standard formats for New Store Opening occasions
- Represent the company at functions, events and any sponsoring activity
- Coordinate potential PR activities carried out on a regional level
- Organize marketing best practices sharing within the HEX forum
- Coordinate with cross functions to promote a marketing approach in HR and store operations.
- Digital Marketing
- Plan web, SEO/SEM, email, social media and display advertising campaigns
- Develop the company’s presence on social media
- Facilitate partnerships with established digital players
- Customer Relationship Management
- Organize customer feedback through focus groups, satisfaction surveys or feedback surveys
- Develop action plans based on data extracted from the POS system
- Carry out consumer research (behavioral)
- Drive the CSR action plan, in conjunction with franchisor when relevant
- Analysis & Reporting
- Contribute to provide sales forecasts
- Analyze the company’s promotional campaigns results and potential variances
- Measure and report performance of all digital marketing campaigns
- Monitor evolution of sales (like-for-like sales and total system sales)
- Keep records of company’s marketing expenses
- Organize data and activity reporting on a regional basis
Qualification and Candidate Background:
- Minimum Bachelor Degree in business, marketing or related fields
- 5-10 years of experience in marketing management, in a mass market environment
- Written & spoken English, a local Asian language is a plus
Skills and Competency:
- Keep up-to-date with trend and development in marketing, SEO, PR etc.
- Share that knowledge with colleagues as an SME (Subject Matter Expert)
Please submit a brief covering letter and your updated CV which fully details your qualifications and experience including present and expected salary, availability and a recent photograph via tanya.p@orenburg.co.th
(Call 02-634 1722 ext 15, 062-6768222)
We thank you for your interest in applying for the position and please note that only shortlisted candidates will be contacted for further correspondence.
Candidates are not required to pay a fee to use our services.
Visit our website at: www.orenburg.co.th
