LOCATION: Bangkok
Job Type: Permanent
Salary range: Depends on experience
Benefit: Variable bonus, Group insurance etc.
Responsibilities:
- Develop commercial strategy by translating company’s strategic direction to maximize revenue, achieve cost efficiency and ensure alignment with customer’s needs
- Determine customer segment strategies, positioning strategies, value proposition, and channel marketing strategies, and ensure alignment with overall corporate identity and across all relevant commercial strategies
- Develop and review commercial master plan (rolling update) and prioritization to fit budget, headcount, and channel/technology capacities, ensuring integration both offline and online requirements, device strategy, portfolio management plans, and the alignment across the company (e.g. company’s plan, product plan, customer channel service and sales plan)
- Oversee advise Prepaid/Postpaid Segment functions in developing and managing specific segment and sub-segment (including micro special segments like Migrant and Tourist) marketing acquisition strategies, price positioning, value proposition strategies and rolling plan to achieve growth in revenue and market share
- Oversee and advise on mapping of prepaid/postpaid products, services and offers to targeted individual customers by considering their behaviour and lifestyle to maximize acquisition and ensure effectiveness of campaign budgets
- Direct effective communication of commercial strategies and plans to relevant business functions for operational coordination and alignment
- Oversee the monitoring and review of commercial strategies to meet changing competitive conditions and company’s strategic direction
- Manage the campaign contact policy, including prioritization and quota management to ensure customer centricity is balanced with revenue maximization
- Develop, manage, and enhance customer journey and customer experience policy by embedding customer centric principles into all marketing strategies
- Manage market research function, including survey, analysis, actionable summary reports, offer insights, and customer demand forecasting, to support Market function, especially for developing marketing strategies and plans and ensure the effective utilization of the outcomes
- Determine and promote market/campaign process management improvements
Qualifications:
- Bachelor’s degree or Master’s degree.
- Strong interpersonal and communication skills.
- Have a passion for personal learning and development to be able to grow with the company.
- Experience in corporate strategy or strategic consulting is an advantage.
- Experience from the telecommunication, IT or Computer software is an advantage.
Please submit a brief covering letter and your updated CV which fully details your qualifications and experience including present and expected salary, availability and a recent photograph to
kunanont.r@ orenburg.co.th (089 608 6445 contact Khun Nont)
We thank you for your interest in applying for the position and please note that only shortlisted candidates will be contacted for further correspondence.
Candidates are not required to pay a fee to use our services
Visit our website at: www.orenburg.co.th
